Bachelor of Communication (Advertising)

RMIT University

Student rating (4.14) from 138 reviews


Bachelor Degree
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

This degree provides professional preparation for a stimulating career in the highly competitive and constantly changing global advertising industry.

The program has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and you will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

This program offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.

Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.

This program is ranked number five in the world and number one in Australia (Young Guns). It is one of the few creative advertising degrees which teach business and creative strategy.

The program will prepare you for roles such as:
strategic planner
media planner/ buyer
account executive
art director

Additional Information

This program maintains strong industry links and many opportunities exist for students to work with industry professionals. One such example is the...

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Average ratings for Bachelor of Communication (Advertising) based on 6 reviews
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