Bachelor of Communication (Advertising)

Deakin University

Student rating (4.18) from 150 reviews


Bachelor Degree
3.0 years Full-Time
(or Part-Time equivalent)
This information aims to provide a summary of the course. If you'd like to find out more, please go here

Course Description

This course is designed to produce ‘big idea’ thinkers who possess the flexibility to succeed in the dynamic world of advertising and brand communication. Breadth of knowledge is achieved with foundation studies that consider all key aspects of the industry and its impact on society.

You will have opportunities to specialise in strategic and creative roles during practice-led upper level units and add to the depth of knowledge required of you as an advertising practitioner. Assessment tasks balance advertising and communication theory with practical learning experiences to develop your analytical and technical capabilities while you also build your advertising portfolio. The ability to select core elective and elective units in aligned fields of communication, such as design, public relations, journalism and digital media, means you can also broaden your skills-base to enhance your career opportunities.

A hallmark of our Communication degrees is the opportunity to connect with professionals in the industry; get support to establish your career goals; undertake career-development planning; and get crucial industry experience through a work-based internships.

This program prepares students for advertising agency roles – including account management, media planning, research, copywriting and art direction – as well as...

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